A weekly briefing on what your competitors actually did, not what they said.
IntelligenceX watches competitors' pricing pages, changelogs, job postings, reviews and advertising for B2B product marketing and strategy teams, and sends a weekly briefing on what changed and what to do about it.
No account. No card. No sales call.
- A weekly briefing on competitor moves
- Signals interpreted, not just reported
- Battlecards that update themselves
The problem
Competitive intelligence is somebody's fourth priority, so it happens as a battlecard updated twice a year and a Slack channel where someone occasionally pastes a competitor's tweet.
Sales loses deals to competitor claims nobody has prepared for, product builds against last year's landscape, and leadership asks what changed and gets anecdotes.
Who it is for
Product marketing leads
Product marketers at B2B companies with 100 to 5,000 employees in competitive markets, for whom competitive intelligence is rarely the top priority.
Heads of strategy
Strategy leads who are asked what changed and need more than anecdotes.
Sales enablement teams
Teams whose sales colleagues lose deals to competitor claims nobody prepared for.
Would your team notice when a competitor quietly changes course?
Answer fourteen questions about which competitor signals your team watches and what happens when something changes. See your score and the signals nobody is covering. Runs in your browser. No account, no card, no call.
Method: yes scores a question in full, partly scores half and no scores nothing. Each question is weighted from one to three by how early the signal can reveal a competitor's direction and how directly it affects deals, and the score is the weighted share, as a percentage. Unanswered questions are left out.
How it works
IntelligenceX, from the first step to the result.
- 1
Name your competitors
Start with a free report on three competitors covering the last six months.
- 2
Monitoring runs continuously
Pricing, product, hiring, reviews, partnerships, patents and advertising.
- 3
Read the weekly briefing
What changed, what it implies, and what to do about it.
- 4
Use the battlecards
Updated from the same feed.
What changed, what it means, what to do
Continuous monitoring across the signals that reveal strategy, interpreted into a weekly briefing.
- 01
Pricing and product changes
Pricing page changes, product changelogs and release notes, monitored continuously.
- 02
Hiring as a signal
Job postings by function and location, which reveal investment direction, plus executive hires and departures.
- 03
Market and messaging shifts
Customer review sentiment shifts, partnership announcements, patent filings, and changes to paid advertising and messaging.
- 04
Signals read for meaning
Every signal is interpreted rather than merely reported.
- 05
The weekly briefing
A plain statement of what changed, what it implies, and what to do about it.
- 06
Self-updating battlecards
Battlecards update themselves from the same feed.
Questions people actually ask
- Which signals does it monitor?
- Pricing page changes, product changelogs and release notes, job postings by function and location, executive hires and departures, customer review sentiment, partnership announcements, patent filings, and paid advertising and messaging changes.
- Why track job postings?
- Postings by function and location can reveal a competitor's investment direction before any announcement.
- What is in the weekly briefing?
- A plain statement of what changed, what it implies, and what to do about it.
- What is the free report?
- A Competitor Change Report on three named competitors, covering the last six months, that surfaces the changes your team missed.
- Do battlecards need updating by hand?
- No. Battlecards update themselves from the same feed as the briefing.
- What does it cost?
- 499 dollars a month for 5 competitors, with weekly briefings and battlecards. 1,290 dollars a month for 20 competitors, with team workspaces and CRM integration. Enterprise plans are available above that.
- Why should I trust the competitor coverage check?
- The score comes from your own answers, worked out in your browser. It does not look at any competitor. The free Competitor Change Report covers three named competitors over the last six months and surfaces the changes your team missed.
Pricing
Start with a free report on three competitors, then monitor continuously with weekly briefings.
Change report
Freelast six months
Three named competitors.
- Changes your team missed
Briefings
Recommended$499per month, 5 competitors
For a product marketing team.
- Weekly briefings
- Battlecards
Workspaces
$1,290per month, 20 competitors
For several teams.
- Team workspaces
- CRM integration
Enterprise
Customabove Workspaces
For needs beyond the Workspaces plan.
- Beyond 20 competitors
Prices in USD.
Would your team notice when a competitor quietly changes course?
Answer fourteen questions about which competitor signals your team watches and what happens when something changes. See your score and the signals nobody is covering. Runs in your browser. No account, no card, no call.
Open the free toolIt runs in your browser. IntelligenceX never sees your inputs.